In England, the general public lacks knowledge about electric vehicles

While a massive influx of new models is expected from this year, a survey conducted in the United Kingdom points to a lack of information that could hinder the take-off of electric mobility.

According to the results of this study conducted in the United Kingdom by two firms – Savanta and Encore Digital Media – 53% of respondents do not know that an electric car can be recharged from a simple household socket, while 42% believe that infrastructure and charging time remain a problem.

Another striking fact: 60% of respondents do not know that electric cars are equipped with brake energy recovery devices. Systems that have been integrated for a long time on most models and that reduce anxiety related to autonomy.

Under-25s more likely to be electric

In terms of acceptance, it is the over-55s who are most reluctant to switch to electricity. More than half of them consider the electric car as an “experimental” vehicle, while 70% consider the technology “unproven”.

On the other hand, people under 25 are more open, regularly citing environmental concerns as an important source of motivation for a switch to electricity.

The image of an “expensive” car

Overall, cost remains a major issue for a large proportion of respondents, with 63% citing reduced recurrent expenditure as a major motivation to proceed with the procurement process.

At the time of purchase, a majority of respondents continue to consider the electric car as “expensive” while 20% are not aware of the subsidies put in place.

In terms of cost, the average respondent indicates that they are willing to spend £14,000, much less than the average price of an electric car, which is around £32,000 in the UK. In the end, only 11% of respondents say they are willing to pay more than £35,000 for an electric car.

An essential pedagogy

More than promoting the existing offer, it is also and above all a question of pedagogy. 18% of respondents acknowledged that they knew “very little” about electric cars, while 59% indicated that they wanted to learn more about the technology.

These results echo those observed by Avere-France and Mobivia in a study published last September. Carried out as part of the European Sustainable Mobility Week, it highlighted certain persistent obstacles such as the purchase price or the lack of charging infrastructure.

How long does it take to get insurance check for totaled car?
Driving in England: guide 2019 to find your way around